Interview Pursuit Femmes
Joy van der Heijden, 23 years old, is a young entrepreneur who recently started her own company ‘Pursuit Femmes’. In June of 2020 she graduated in Applied Economics with a master in Marketing at the university of Ghent. At the moment she is also following a postgraduate in Digital Marketing.
Joy comes from a real entrepreneurial family. As we mentioned, she has recently founded her own company. She is doing this together with her mom Angélique van Gils, co-founder of Café Costume, and with her sister, Jill van der Heijden who has her own business under the name ‘Jill Antwerp’.
The entrepreneurial dream comes from her family at an early age. Her parents were both self-employed, which gave her a taste of the entrepreneurial way of working. After graduating, she was finally able to make her dream come true and set up a one-man business. It was a very exciting choice. She only dared to make this choice because she knew she was going to have two partners beside her, whom she can trust 100% and learn a lot from.
Her mother Angélique has always worked in men’s tailor-made suits at Café Costume, but she felt it was time to take the step for women suits, together with her daughters. Their goal is to inspire women all over the world with a beautiful custom-made suit or blazer.